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Managers who have been intimidated by Taguchi Methods' technical focus now have a way to clearly understand the advantages of this quality engineering process. Ealey provides a nontechnical treatment of Taguchi Methods, demonstrating how it can help organizations achieve rapid improvements in costs and quality. Essential for any manager interested in understanding the basics of product and process quality improvement.

Many of the long-awaited changes to the European gas market are now imminent. Institutional developments and market forces are combining to produce a transformation. This major study analyzes the developments in a wide range of European countries, including central and eastern Europe. In examining how different institutional traditions and political priorities will affect the gas market, Stern explores the potential for a distinct Continental European model of competition and liberalization.

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the...

The exhibition was one of the great nineteenth-century projects for improving the world. Combining the Victorian virtues of communication, cooperation, and competition, it promised to advertise the choice products of civilization to a receptive public. The Inglorious Arts of Peace is the first comprehensive look at the history of these cultural extravaganzas in Canada. Early in the nineteenth century, provincial governments began to sponsor exhibitions that advertised highly bred livestock and...

Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explore...

This volume provides an accessible and up-to-date account of the difficulties that the Zimbabwean economy and its population experienced during the crisis which peaked in 2008. It details the suffering and chaos that befell the country with dramatic socio-economic consequences on growth, macroeconomic stability, service delivery, livelihoods, and development. The volume seeks to provide a political economy analysis of leadership and economic management in developing economies based on Zimbabwe's...

There's Money in the Middle! You like doing deals and making money but don't care much for the retail grind? You should be the middleman--the wholesaler--the one who buys goods in volume from manufacturers and sells them to retailers at a profit. With millions of products on the market already and new ones coming every day, the wholesale economy has plenty of room for growth. This guide reveals how to start a thriving wholesale operation, specializing in any industry you choose--and run it fro...

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the...