Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. Originally published as Journal of Business & Industrial Marketing (2005, Vol.20, No.4/5) In sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value.
- ISBN10 184544325X
- ISBN13 9781845443252
- Publish Date 24 June 2005
- Publish Status Active
- Publish Country GB
- Publisher Emerald Publishing Limited
- Imprint Emerald Group Publishing Limited
- Format Paperback (US Trade)
- Pages 104
- Language English