Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry evolution or the role of expectation formulation in financial markets thus necessitates novel methods of data analysis and modelling. This title covers statistical models of heterogeneity, artificial consumer markets, models of adaptive expectation formulation in financial markets and agent-based models of industry evolution, product diversification and energy markets. The jo...
Retail Marketing Edicion Actualizada
by Evaristo Doria and Ruben Roberto Rico
Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know
by Paul W Farris, Neil Bendle, Phil Pfeifer, and David J Reibstein
Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is...
CIM Practice and Revision Kit
This practice and revision kit focuses on promotional practice. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Interne Kommunikation als strategisches Managementinstrument von Nonprofit-Organisationen
by Katharina Moebius, Susanne Kroll, and Anika Richter
Focusing on real world issues, this text explains how to leverage existing company data and integrate databases with websites for catalogue sales, data inquiries, transaction processing and delivery of goods and services. Advice is given from the basics of how to design web pages for maximum impact, to more advanced concerns such as database query, client/server connectivity, remote transaction processing and issues of security. Special coverage includes the use of Java in cyberstores. Features...
Systemanalyse zur Verbesserung des Corporate Network (CN) eines deutschen Konzernes
by Ralf Lehmann
Chancen und Risiken des E-Commerce im Business to Business-Marketing im Buroartikelhandel
by Jochen Schmidt
Einsatzmoglichkeiten Moderner Iuk-Technologien Innerhalb Des Bundelgeschafts
by Bastian Schoenrade
A Framework for Marketing Management with Marketing Plan Pro, Version 4.0
by . . Palo Alto Software and Philip R Kotler
Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.
