So Good They Can't Ignore You by Cal Newport

So Good They Can't Ignore You

by Cal Newport

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill -- and not necessarily their passion -- that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and recently earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.
From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your "career capital," and then to put all of your efforts into that direction.

Reviewed by adamfortuna on

4 of 5 stars

Share
"Follow your passion" has always been the advice given to people that I've run into. If you love what you do, good things will follow. This book goes completely against that, and I love it for it. The alternate route to passion is following what you're good at, and what you can make a living at, and let passion follow. The premise is that passion follows expertise, and as you get better at something, your passion for it will increase.

The anecdotal stories told by people who "followed their passion" leading them to change their lifestyle only to realize it wasn't their passion after all were compelling as well. For example dropping everything to join a Buddhist Monastery only to realize it's the wrong life path. I could see a lot of amazing advice in this that could counteract the prevailing culture of bad advice on this same subject.

Last modified on

Reading updates

  • Started reading
  • 7 March, 2015: Finished reading
  • 7 March, 2015: Reviewed