The Unknown Unknown by Mark Forsyth

The Unknown Unknown

by Mark Forsyth

Mark Forsyth - author of the Sunday Times Number One bestseller The Etymologicon - reveals in this essay, specially commissioned for Independent Booksellers Week, the most valuable thing about a really good bookshop.


Along the way he considers the wisdom of Donald Rumsfeld, naughty French photographs, why Elizabeth Bennet and Mr Darcy would never have met online, and why only a bookshop can give you that precious thing - what you never knew you were looking for.

Reviewed by MurderByDeath on

5 of 5 stars

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This one came in the mail today and it set me back on my heels a bit:  I bought it on the strength of Mark Forsyth's other work and didn't pay a whole lot of attention to the physical details, so I was rather surprised to pull out this little booklet from the packaging.  It's only about 6 inches tall, maybe?, and 31 pages long.   

But oh is it wonderful; an ode to the joys of physical books and the brick and mortar bookshop.  Now, that sounds like he's slamming ebooks, and he's not; this is about the one limitation of the internet and ebooks: the unknown unknown.  What's the unknown unknown?  Well, the known are the books you've read and the known unknown are the books out there that you know exist but you haven't yet read (he uses War and Peace as a fitting example).  But the unknown unknown are those books you don't know even exist, just waiting for you to stumble across them in some obscure and perfect bookshop.   

I have so many books I've found this way; books I'd never have discovered no matter how great Amazon's recommendation algorithm because they were so completely off the beaten path, so I really connected with this perfect little gem.  The writing is perfect and Forsyth has that dry British humour and wit I adore.   I have two of his other books waiting in my TBR and I can't wait to rip into them and I'm definitely going to be checking out his blog, The Inky Fool.

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Reading updates

  • Started reading
  • 20 January, 2016: Finished reading
  • 20 January, 2016: Reviewed