One Million Followers by Brendan Kane

One Million Followers

by Brendan Kane

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

  • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
  • Ray Chan, CEO and cofounder of 9GAG
  • Julius Dein, internet personality and magician with nearly 16 million Facebook followers
  • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
  • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
  • Eamonn Carey, managing director at Techstars London
  • Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
  • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

Reviewed by Briana @ Pages Unbound on

3 of 5 stars

Share
Initial Thoughts: Practical in the sense that the author actually gives fairly specific tips and guidelines. Less practical in the sense that he recommends spending somewhere in the vicinity of $10,000 to focus on Facebook ads. (There are chapters on Youtube, Instagram, LinkedIn, and Snapchat, but he makes it clear his main recommendation is Facebook.) The argument is that you need followers to make it big, either because you're running a business or because you're pursuing an artistic career and having followers is the difference between being hired as an actor or not, and therefore spending thousands of dollars is a good investment. He's probably not wrong on this point, but the book is going to be less useful to people who don't want to spend that much money or can't. That said, there are still some take-aways that might help you increase your traffic a bit, even without buying ads.

Last modified on

Reading updates

  • Started reading
  • Finished reading
  • 9 April, 2019: Reviewed