Slugfest by Reed Tucker

Slugfest

by Reed Tucker

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants.

THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans.

To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman -- DC had them all.

And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man.

Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?"

Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.

Reviewed by Quirky Cat on

4 of 5 stars

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I received an advanced copy of Slugfest: Inside the Epic, 50-year Battle Between Marvel and DC from NetGalley in exchange for a fair and honest review.

I got into the comics world later than most. Being not yet thirty, I’ve missed quite a lot of history and anecdotes about the battles between Marvel and DC (though I’ve heard a lot of talk about it). Being able to read the entire history between the two companies, from their beginnings to now was fantastic. Despite the fact heavy nature of the book, I found myself devouring this book in just a few sittings.
I’ve always wondered about why the companies had such different approaches to the same business, why they had such a different feel, and why the fans could never seem to agree (depending on whom you ask, you’re only allowed to like either Marvel or DC). Where did the animosity come from? I think we can all agree that it goes far beyond normal competition between companies. This is something different, something much more expansive. Reed Tucker’s novel provided many answers for my questions, and then some.
Along with some colorful anecdotes, Tucker tells us the story of how Marvel and DC began butting heads, and how time only made matters worse. Along with covering the battles between the two companies, he also tells us of their individual struggles, and their fights against other threats. On the whole I think Tucker did a pretty decent job of trying to stay impartial (though I have a theory about which “side” he roots for), attempting to stick to the facts and statements of others more than anything.
Some of the facts and quotes quite literally made me laugh out loud, a pleasant surprise to say the least. So if you’re looking at this book and thinking it’ll be fact heavy to the point of being dull, please let me assure you that isn’t the case. I tried highlighting (on my kindle, don’t worry) all the points that made me smile or laugh, but by the end I gave up trying to keep track of it.
Upon finishing Slugfest I actually found myself a little sad – I wanted to be able to keep reading it. Unfortunately that was not to be – since the novel had caught up with the time, and sadly Tucker can’t see into the future. Perhaps someday Tucker will write a sequel to tell us more about what happens from now until then? I find myself exceptionally curious about his opinion on the state of affairs going forward.

For more reviews, check out Quirky Cat's Fat Stacks

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  • Started reading
  • 28 September, 2017: Finished reading
  • 28 September, 2017: Reviewed