How to Innovate

by Aristotle

Published 2 November 2021

What we can learn about fostering innovation and creative thinking from some of the most inventive people of all times-the ancient Greeks

When it comes to innovation and creative thinking, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions-democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks "invented" innovation itself-and they still have a great deal to teach us about it.

How to Innovate is an engaging and entertaining introduction to key ideas about-and examples of-innovation and creative thinking from ancient Greece. Armand D'Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus, with the original Greek text on facing pages. These writings illuminate and illustrate timeless principles of creating something new-borrowing or adapting existing ideas or things, cross-fertilizing disparate elements, or criticizing and disrupting current conditions.

From the true story of Archimedes's famous "Eureka!" moment, to Aristotle's thoughts on physical change and political innovation, to accounts of how disruption and competition drove invention in Greek warfare and the visual arts, How to Innovate is filled with valuable insights about how change happens-and how to bring it about.


How to Tell a Story

by Aristotle

Published 8 March 2022

An inviting and highly readable new translation of Aristotle's complete Poetics-the first and best introduction to the art of writing and understanding stories

Aristotle's Poetics is the most important book ever written for writers and readers of stories-whether novels, short fiction, plays, screenplays, or nonfiction. Aristotle was the first to identify the keys to plot, character, audience perception, tragic pleasure, and dozens of other critical points of good storytelling. Despite being written more than 2,000 years ago, the Poetics remains essential reading for anyone who wants to learn how to write a captivating story-or understand how such stories work and achieve their psychological effects. Yet for all its influence, the Poetics is too little read because it comes down to us in a form that is often difficult to follow, and even the best translations are geared more to specialists than to general readers who simply want to grasp Aristotle's profound and practical insights. In How to Tell a Story, Philip Freeman presents the most readable translation of the Poetics yet produced, making this indispensable handbook more accessible, engaging, and useful than ever before.

In addition to its inviting and reliable translation, a commentary on each section, and the original Greek on facing pages, this edition of the Poetics features unique bullet points, chapter headings, and section numbers to help guide readers through Aristotle's unmatched introduction to the art of writing and reading stories.