Rookie
4 primary works • 5 total works
Book 1
The first print publication edited by Tavi Gevinson, the editor in chief of "Rookie," the website for teenage girls
Tavi Gevinson started her personal blog, "Style Rookie" (http: //www.thestylerookie.com), in 2008, when she was eleven years old. It was a place where, from the confines of her bedroom in the suburbs, she could write about personal style and chronicle the development of her own. Within two years, the blog was averaging fifty thousand hits per day. Soon fashion designers were flying her around the world to attend and write about fashion shows, and to be a guest of honor at their parties.
Soon Tavi's interests grew beyond fashion, into culture and art and, especially, feminism. In September 2011, when she was fifteen, she launched "Rookie" (http: //rookiemag.com), a website for girls like her: teenagers who are interested in fashion and beauty but also in dissecting the culture around them through a uniquely teen-girl lens. Rookie broke one million page views within its first six days. "Rookie Yearbook One "collects articles, interviews, photo editorials, and illustrations from the highly praised and hugely popular online magazine.
In its first year, "Rookie" has established a large inclusive international community of avid readers. In addition to its fifty-plus regular writers, photographers, and illustrators (many of whom are teenage girls themselves), "Rookie"'s contributors and interviewees have included prominent makers of popular culture such as Lena Dunham, Miranda July, Joss Whedon, Jon Hamm, Zooey Deschanel, David Sedaris, Elle Fanning, Amy Poehler, Paul Rudd, John Waters, Chloe Sevigny, Liz Phair, Dan Savage, JD Samson, Ira Glass, Aubrey Plaza, Daniel Clowes, Carrie Brownstein, Paul Feig, Bethany Cosentino, Kimya Dawson, Fred Armisen, and Winnie Holzman.
As a young teenager, Gevinson couldn't find what she was looking for in a teen magazine; "Rookie" is the one she created herself to fill that void. Her coolheaded intellect shines in "Rookie," arguably the most intelligent magazine ever made for a teen-girl audience. Gevinson writes with a humble but keen authority on such serious topics as body image, self-esteem, and first encounters with street harassment. She's equally deft at doling out useful advice, such as how to do a two-minute beehive, or how to deliver an effective bitchface. "Rookie"'s passionate staffers and faithful readers have helped make "Rookie" the strong community that it is.
To date, Gevinson has written for "Harper's Bazaar," "Jezebel," "Lula," and "Pop," and is a contributing editor for "Garage" magazine. She has been profiled in "The New York Times" and "The New Yorker," and has been on the cover of "Pop," "L'Officiel," "Zeit""Magazin," and "Bust." As a speaker, she has made numerous presentations at venues such as IdeaCity, TEDxTeen, L2 Forum, and the "Economist" World in 2012 Festival. Last year Lady Gaga called her "the future of journalism."
Book 2
The second book in the Rookie Yearbook series
"Gevinson has tapped into a network of young, exuberant writers whose insight, attitude and compassion are matched by their distinctive voices and points-of-view. [Rookie is] a great and good face for a new, vigorous, unapologetic feminism."--Boing Boing
Rookie is an independent online magazine made by and for teenage girls. It was created by Tavi Gevinson in 2011, when she was just fourteen years old; today, about a third of the magazine's staff are teenage writers, photographers, and illustrators.
Rookie launched in September 2011; six days after its dbut the site hit one million page views. One year after that, the online publication reimagined itself in deluxe print form with Rookie Yearbook One, an anthology of the best features from the site's first nine months, plus a sticker sheet, a flexidisc, and original artwork. Now, Rookie's sophomore year is collected in Rookie Yearbook Two a second anthology that's just as visually stunning as the first, and filled with even more content. Exclusive Rookie Yearbook Two celebrity content will include contributions by Judy Blume, Grimes, Lena Dunham, Mindy Kaling among others, making it a truly special product.
Like the site itself, the Rookie yearbooks combine personal essays by young girls; advice about style, sex, friends, and school; fashion; gorgeous photo albums; humor and pathosin other words, everything a teenage girl thinks and cares about. Rookie Yearbook Two collects interviews and contributions from notable adults including Morrissey, Emma Watson, Molly Ringwald, Carrie Brownstein, the astrophysicist Neil deGrasse Tyson, award-winning cartoonist Chris Ware, and Museum of Jurassic Technology founder David Wilson.
On its second birthday, Rookie averages more than 450,000 unique visitors, and 1.2 million visits per month (and counting) with 205,000 Tumblr followers. The Rookie yearbooks reach that audience and beyond, spanning a diverse group who may have found Rookie Yearbook One on the shelves of their local library or been given the book as a gift from an adult who laments not having Rookie around when they were a teenager.
Book 3
In Rookie Yearbook Three, we explore cures for love, girl-on-girl crime, open relationships, standing for something, embracing our inner posers, and so much more. Featuring interviews with Rookie role models like Sofia Coppola, Amandla Stenberg, Greta Gerwig, and Kim Gordon, and a bonus section chock-full of exclusive content including a pizza pennant, sticker sheet, valentines, plus advice and contributions from Lorde, Shailene Woodley, Dakota and Elle Fanning, Grimes, Kelis, Sia, Abbi Jacobson and Ilana Glazer of Broad City, Haim, and more!
Book 4
A single-subject anthology about the heart's most powerful emotion, edited by Tavi Gevinson. Featuring exclusive, never-before-seen essays, poems, comics, and interviews from contributors like Jenny Zhang, Emma Straub, Hilton Als, Janet Mock, John Green, Rainbow Rowell, Gabourey Sidibe, Mitski, Alessia Cara, Etgar Keret, Margo Jefferson, Sarah Manguso, Durga Chew-Bose, and many more!