XML stands for Extensible Markup Language, which enables Web publishers and programmers to display information in ways that HTML cannot. XML lets programmers customize and adapt the language to best suit their needs, breaking free of current standards and the way browsers interpret code. Enterprise XML Clearly Explained covers implementing XML in enterprise applications, such as data warehousing, databases, electronic commerce, and simplification of data retrieval. The book is written in a style that keeps the reader interested in the content without inundating him or her with a tremendous amount of technical information. This book sets out to introduce the reader to the technology and how it can be practically implemented within the enterprise. Application developers and Webmasters will appreciate the way it covers XML as a professional tool for enterprise development instead of as another trend. This book is aimed at information systems professionals, including database administrators, IS managers, application developers, and Webmasters. It will also prove valuable to IS professionals interested in implementing XML at their companies.