Times business
1 total work
Customers. Com is by internationally renowned consultant and analyst Patricia Seybold. The book's purpose is to provide expert - but very accessible - advice to business people, showing how companies can use information technology, including the Internet, to get closer to their customers. Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat. Customers. Com does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it. The Author, has advised companies such as Microsoft, Hewlett-Packard, and Ernst & Young. The advice she gives in Customers. Com is based on solid, proven marketing principles and on real, detailed case studies of how well-know corporations like Amazon. Com, Hertz, and Dell are using the Internet successfully.