A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.

Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.