Story of Disney

by John Passaro

Published 1 January 1999
Company names and images have become an internationally recognizable part of our culture. Behind the funding and determination of ambitious leaders, many companies have become world leaders in transportation, entertainment, athletics, and technology. Eight of these global powers are now examined in Smart Apple Media's new Spirit of Success series.Each title takes an in-depth look at company beginnings, product development, and expansion into the daily lives and vocabularies of people around the world.