This book traces the emergence and shaping of the "new" Germany after the war, through the media of art and popular culture and the growth of an American influence. It examines German perceptions of imported American culture and the American presence and how much these were translated into attitudes such as consumerism and anti-communist feeling. The ideological impact and associations of film and literature and such phenomena as Coca-Cola and jazz are traced and assessed, and the book seeks to examine the real extent to which cultural imperialism was exerted by America and received by the local population. The book concludes with an examination of the period's legacy in the Germany of the 1950s and how the processes which began in the post-war period were continued in the following decade. This book should be of interest to undergraduates and postgraduates in the fields of social history and cultural studies.