Chandos Publishing Social Media
1 primary work
Book 12
Web presence is more than a conventional website or Facebook page; it is the overall presence you establish online through engagement with many forms of social media and web publishing. Web Presence explores and explains the foundational aspects of social media and the web. Creating, maintaining, and building up a presence is essential for both individuals and organisations who want to stay noticed. This practical book explores how web presence is about the network of distributed information nodes we create, tied together through social media. Structured into seven chapters, the title asks what web presence is, and gives examples, before exploring issues of web presence and identity. It then moves on to creating, networking, and framing web presence. Finally, the book analyses risks and opportunities associated with web presence, and offers a conclusion.