Seeks to introduce students, managers and trainee managers to the esssence of business economics; to those concepts, theories and ideas which form the economist's tool kit.

Essence Economy

by Joseph G. Nellis and David Parker

Published 1 October 1990
An introduction to understanding the macroeconomic environment in which businesses operate. Written in a practical and readable style, it emphasises the need for managers to understand their environment and brings them up to date with the latest controversies and debates.