An overview of developments in the WAP market. The Wireless Application Protocol technology (WAP) is enjoying explosive growth worldwide and is expected to dominate the handheld market going forward. It has become the de-facto world standard for the presentation and delivery of wireless and telephone services on mobile phones and handheld devices such as Palm. According to the Strategis Group, there will be more than 530 million world-wide wireless subscribers by the end of 2001, growing to break the one billion mark by 2004. Steve Mann has written an introduction to the technology for sales and marketing managers. This work covers the history and development of WAP, its key technologies and how they work, how WAP applies to the enterprise, and a summary of current products and services. Key features include user profiles and a comprehensive glossary.