Business icons
1 total work
A portrait of Granada, the company responsible for "Coronation Street", "Blind Date", Welcome Break motorway services and London's Hyde Park Hotel. Through a series of interviews with City analysts, Gerry Robinson and other Granada executives, the book examines the development of the Granada empire, and reveals how the group's diversified range of operations are organized and brought to life. In doing so, it presents a picture of Gerry Robinson, one of Europe's leading businessmen. It ends with an analysis of Granada's future, at home and abroad, in the eyes of Robinson, his competitors and the City analysts whom he has charmed so far.