Complete Idiot's Guides (Lifestyle Paperback)
1 total work
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: An in-depth understanding of the principles of successful brand building-in any context Practical tools to build and manage powerful relationships Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both Advanced techniques to continually refine your unique personal brand