People are the most important asset in any business today. It is through great people that great results are achieved. To ensure that your business is as efficient as possible, as a manager you need to be able to motivate and draw out the best from others, which can be a difficult task in times of corporate change or personal uncertainty.

Effective Motivation is a practical guide to developing this key leadership skill. Written by John Adair, Britain's foremost expert on leadership training, this book will help you to:

Understand what motivates you and your staff

Develop awareness of how you can increase energy and motivation, in yourself and others, in order to achieve your goals

Grow as a leader by putting your motivational skills into practice

Based on scientifically proven motivational methods, and presented in a clear, easy-to-use style, Effective Motivation will tell you everything you need to know to enable you and your team to perform to the best of your abilities and be as energetic and dynamic as you can be.


Innovation - the process of taking new ideas through to satisfied customers - is the lifeblood of any organization today. Nothing causes a company and the individuals working in it to lose enthusiasm more than a lack of interest in positive change. You cannot stand still: either you go forwards or you move backwards.

In Effective Innovation John Adair, Britain's foremost expert on leadership training, looks at both creativity and innovation and tells you everything you need to know to enable you to generate new ideas and bring them to market. Based around Adair's 'seven habits of successful creative thinkers', this landmark book will tell you how to:

Generate the best possible ideas from yourself and the people around you

Listen and learn - how being curious, keen to learn and observant of others will help you to think in a more imaginative way

Use constructive criticism to improve upon existing ideas

Filter out those ideas that should not be further progressed

Follow up on and implement ideas to best effect