Series:

Iaw

4 total works

Cover of Successful Use of Email in a Week

Cover of CRM in a Week

CRM in a Week

by Naomi Langford-Wood and Brian Slater

Published 27 September 2002
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.

Cover of Dealing with Difficult People in a Week
Learning what makes difficult people behave in the way they do is the first step in being able to reduce your stress levels and to operate more successfully as a team. This is a step-by-step guide to encourage managers to look for the warning signs and to analyze what it is that makes others tick.

This book has beed fully updated for the In a Week 2002 series relaunch.

Cover of Successful Events Management in a Week