Action research has become one of the preferred research and educational development techniques - an approach through which a group of participants engage in self-reflection to improve practice. This text introduces action research as a method of developing e-learning modules and courses. It is divided into four main blocks, covering the organizational context, the pedagogic model, the educational setting and the evaluation process. The authors write in an accessible style which caters for those who may not have in-depth experience of learning technologies or of the pedagogical or design aspects of e-learning.