NTC Business Books
1 total work
American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design effective displays, and sell on the floor. 60-Day Examination: "Our exhibitors who have implemented Steve's formulas and utilized the information in this book have seen a tremendous improvement in their trade show results - in both quantity and quality." - Gayle Dunlap Manager, Exhibit Services Food Marketing Institute.