This volume attempts to fill a gap in tourism research literature by offering an integrated discussion of tourism policy and performance. The ways in which tourism performance can be used to measure the achievement of policy objectives are explored. The focus in on the tourism industry in Ireland, and through this the authors attempt to bring to light a range of issues of central importance to tourism planners and governments worldwide. A case study for general policy initiatives in tourism, this book aims to open up the debate on actual connections between tourism performance and government policies on an international level. It should be of interest to students of tourism, management and public policy as well as to practitioners working within the tourism industry.