Book 6

Account Management

by Ken Langdon

Published 26 February 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Complex Sales

by Ken Langdon

Published 1 January 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Cost--effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.

Investment Appraisal

by Ken Langdon

Published 10 January 2002
This title presents a fast track route to mastering the skills needed for evaluating return on investment. It covers the key areas of return on investment, from cost benefit analysis and risk analysis to accounting techniques and the balanced scorecard. It features examples and lessons from some of the world's most successful businesses, including oil and telecommunications giants, and ideas from the smartest thinkers, including Mack Hanan and Warren Buffet. It includes a glossary of key concepts and a comprehensive resources guide.