This is a business history of the North Staffordshire pottery industry during a critical period in its development, from the 19th century to the eve of World War I. Adopting an explicitly regional perspective, the work focuses on the interaction of business structure and business culture in the context of an intensely clustered industry. The major themes of the book include personal capitalism, networks, business strategy and technological change, and are each explored in terms of the rapidly changing environment faced by the industry in this period.