Promoting Active Learning S.
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This text provides teaching material needed for courses with a small business management or venture management option, and courses in which students are required to present a business plan or feasibility study as part of a business management module - BTEC Higher National, DMS, CIM. There is a free lecturers' supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section one has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section two is an information bank covering the theory and practice of small business management. It provides an invaluable summary, bridging the gap between more theoretical research papers which describe aspects of the small business environment, and practical guides which prescribe methods of small business management.
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects. This revised edition contains three new and longer cases in the appendix, to supplement the shorter individual cases in each chapter, longer consolidation case studies, and self-test and examination questions.