Profitable Negotiation

by Gavin Kennedy

Published 22 April 1999
Today, negotiation is a core skill for managers and business people at all levels. In this highly accessible, action-oriented guide, international specialist Gavin Kennedy provides all the fundamentals of negotiation, guiding readers through the key principles and skills required for profitable outcomes. Moreover, he applies the latest research in negotiation behavior, resulting in a state-of-the-art handbook of modern negotiating techniques.