McGraw-Hill International Editions
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Introduction to Information Systems
by James A. O'Brien and George M. Marakas
Published 31 December 1996
O’Brien’s Introduction to Information Systems 13e continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas joins as a co-author on this new edition. New real world case studies correspond with this curriculum shift. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
This is a comprehensive, "E-Engineered" revision that integrates E-Business and E-Commerce into every chapter and every case making it the most current and up-to-date MIS text on the market. The quantity of case studies and theory has been increased throughout, making it most appropriate for upper-level (junior/senior or graduate) business students who are or will become managers, entrepreneurs and business professionals in E-Business enterprises. By including a multitude of real world cases, in-text examples and exercises, organising chapters into a simple five-area framework, and integrating E-Business concepts into all chapters, the text will help business students learn how to use and manage IT to conduct E-Commerce, improve decision making, and gain competitive advantage in the fast-changing real world of global business.