Series:

The Springer Series on Demographic Methods and Population Analysis

3 primary works • 4 total works

Book 30

Cover of Consumer Demographics and Behaviour

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.

Book 31

Cover of Subnational Population Estimates

Providing a unified and comprehensive treatment of the theory and techniques of sub-national population estimation, this much-needed publication does more than collate disparate source material. It examines hitherto unexplored methodological links between differing types of estimation from both the demographic and sample-survey traditions and is a self-contained primer that combines academic rigor with a wealth of real-world examples that are useful models for demographers.

 

Between censuses, which are expensive, administratively complex, and thus infrequent, demographers and government officials must estimate population using either demographic modeling techniques or statistical surveys that sample a fraction of residents. These estimates play a central role in vital decisions that range from funding allocations and rate-setting to education, health and housing provision. They also provide important data to companies undertaking market research. However, mastering small-area and sub-national population estimation is complicated by scattered, incomplete and outdated academic sources—an issue this volume tackles head-on. Rapidly increasing population mobility is making inter-census estimation ever more important to strategic planners. This book will make the theory and techniques involved more accessible to anyone with an interest in developing or using population estimates.

Book 37

Cover of A Practitioner's Guide to State and Local Population Projections
This book focuses on the methodology and analysis of state and local population projections. It describes the most commonly used data sources and application techniques for four types of projection methods: cohort-component, trend extrapolation, structural models, and microsimulation. It covers the components of population growth, sources of data, the formation of assumptions, the development of evaluation criteria, and the determinants of forecast accuracy. It considers the strengths and weaknesses of various projection methods and pays special attention to the unique problems that characterize small-area projections.    The authors provide practical guidance to demographers, planners, market analysts, and others called on to construct state and local population projections. They use many examples and illustrations and present suggestions for dealing with special populations, unique circumstances, and inadequate or unreliable data. They describe techniques for controlling one set of projections to another, for interpolating between time points, for sub-dividing age groups, and for constructing projections of population-related variables (e.g., school enrollment, households). They discuss the role of judgment and the importance of the political context in which projections are made. They emphasize the “utility” of projections, or their usefulness for decision making in a world of competing demands and limited resources.   This comprehensive book will provide readers with an understanding not only of the mechanics of the most commonly used population projection methods, but also of the many complex issues affecting their construction, interpretation, evaluation, and use.​

Cover of State and Local Population Projections
The initial plans for this book sprang from a late-afternoon conversation in a hotel bar. All three authors were attending the 1996 meeting of the Population As- ciation of America in New Orleans. While nursing drinks and expounding on a variety of topics, we began talking about our current research projects. It so happened that all three of us had been entertaining the notion of writing a book on state and local population projections. Recognizing the enormity of the project for a single author, we quickly decided to collaborate. Had we not decided to work together, it is unlikely that this book ever would have been written. The last comprehensive treatment of state and local population projections was Don Pittenger’s excellent work Projecting State and Local Populations (1976). Many changes affecting the production of population projections have occurred since that time. Technological changes have led to vast increases in computing power, new data sources, the development of GIS, and the creation of the Internet. The procedures for applying a number of projection methods have changed considerably, and several completely new methods have been developed.