Sage Key Concepts
2 total works
Key Concepts in Public Relations
by Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, and Elliot Pill
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field.
- "Covers over 150 central concepts in PR.
- Paves the way for students to tackle primary texts.
- Grounds students in both practice and theory.
- Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Key Concepts in Journalism Studies
by Bob Franklin, Martin Hamer, Mark Hanna, Marie Kinsey, and John E Richardson
-www.HoldtheFrontPage.co.uk
'At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student' -Tim Rodgers, Kingston College
The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding.
Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Journalism offers:
- a systematic and accessible introduction to the terms, processes and effects of journalism
- a combination of practical considerations with theoretical issues
- further reading suggestions
The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise.
This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.