This work positions the manager at the centre of the external and internal environments that must be understood and shaped. These range from global economic events and the changing social trends to the teams and relationships of the immediate work context. The aim of this book is to give managers an informed perspective that should help them to perform competently and innovatively in whatever context they find themselves. Brian O'Neill is the author of "The Manager as an Assessor", and co-author of "Managing in Context" core workbook (with Gerry Moult).