The Secrets

1 total work

The Secrets of Successful, Low Budget Exhibitions

by John Powell and Patrick Quinn

Published 15 May 1989

This book is aimed at those companies who do not have large resources and yet recognize the promotional value inherent in "going public" in respect of identifying and nailing prospective customers. It explains to ambitious manufacturers and service industries the why, where and when of low-budget exhibiting: the material, the personnel and the venues.