Annual Editions
1 total work
This twenty-ninth edition of "Annual Editions: Marketing" provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials. "Using Annual Editions in the Classroom" is offered as a practical guide for instructors. "Annual Editions" titles are supported by a student website.