The Right Phrase for Every Situation…Every Time

Prospecting for new customers is a key part of every salesperson's job-and perhaps the most challenging part. Your leads, your approach, your timing, everything needs to be perfect. That's why you need Perfect Phrases for Lead Generation by renowned sales guru Bill Brooks. He's assembled a winning collection of proven sales strategies for the 21st century-each linked with appropriate phrases for every customer scenario. Using his surefire selection of targeted phrases, you'll learn how to:

  • Identify the 25 types of clients-and customize your words to win them over
  • Master the 10 principles of direct prospecting-using the right phrases to turn cold calls into cash
  • Expand your customer base-and grow your sales-faster, bigger, and better

Filled with hundreds of ready-to-use phrases, specific sales pitches, new communication tools, and other networking secrets, this invaluable handbook puts all the tricks of trade at your fingertips.


THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEDON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES

How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.

This fully revised second edition of the popular Perfect Phrases for the Sales Call provides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge. Learn the most effective language for:

  • Getting past gatekeepers and selling to the decision makers
  • Presenting your product or service in the best light
  • Handling objections, stalling, and other delaying tactics
  • Building trust and cultivating relationships

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you:

Generate more referralsGather more qualified prospectsIncrease your customer baseImprove your personal interaction skillsClose more sales than ever!