Ruffin Series in Business Ethics
2 total works
This work argues that the idea of corporate strategy is worth rethinking as a way of talking systematically about ethics and business. In doing so, the author invents a new way of talking about corporate strategy. Several ethical truths are discussed in the course of the book. One is that how we talk about others profoundly influences how we act towards them. Another is how we talk about others can influence how those in our audiences will talk about others and act accordingly. A third is how we talk about others can become easily and comfortably routine. The author shows what it can mean to substitute a new language about business for the discourse that has "shackled too many men and women for too long".
This is the fourth title in the Ruffin series in Business Ethics. The author assesses the worth of the strategic management concept for those persons whose stakes at the modern corporation are affected, for better or worse, by the practice of strategic management. He is interested in the value of strategic management activities for the pursuits of executives, customers, competitors, suppliers and anyone else whose 'turf' is touched by actions taking the name of strategic management. The book is distinguished from the multitude of other books on strategic management in that the author explores the value of the process to humans (apart from the abstract notion of the value to the corporation). The title comes from Nietzsche who argues that the strategic management concept provides hope that the corporation can be understood and managed in a humanist sense, as a means for persons to flourish.