Business for Higher Awards with Marketing for Higher Awards

3 total works

Business for Higher Awards

by David Needham, Maureen Rawlinson, Martin Coles, Rod Harris, and Rob Dransfield

Published 23 June 1995

This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding.

Business for Higher Awards Teacher Resource Pack

by David Needham, Martin Coles, and Rob Dransfield

Published 13 April 2000

Marketing For Higher Awards

by David Needham, Rob Dransfield, Phil Guy, Mark Shaw, and David Dooley

Published 31 March 1999

This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course.