Microeconomics

by Campbell R McConnell and Stanley L Brue

Published 1 October 1989
The twelfth edition of "Microeconomics" continues in the vein of its overall message: people who comprehend principles will have a great advantage functioning in - and making sense of - the emerging world. The new edition has been revised, polished and updated. This is a separate edition of a text which is also available as part of "Economics" by the same authors.

OVERVIEW

McConnell, Brue, and Flynn’s Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

GLOBAL EDITION

  • Reorganized chapters to move international economics topics closer to the front of the book, including adding a web chapter into the physical textbook.
  • New feature box and in-text examples that reflect a more global mix of countries, companies, and personalities.
  • Globally-focused data throughout the text and figures to illustrate topics such as the uses of money, oil production in OPEC nations, and global interest rates.
  • Updated discussion of exchange rates to focus on the euro and euro-area countries.
  • Revised end-of-chapter material highlighting Asian, African, Central American, and European examples.