Changing work patterns, pressures of this fast-paced life, family problems, life cycle changes, and poor health can leave even the most positive of us feeling negative. So how do we cope when this happen? How do we resist the pressure to be all things to all men? How do we handle the guilt when we feel we are failing and inadequate? How can we learn to be more focused? And importantly, how can we learn to get pleasure out of life when everything around us seems grim, or we have little or no time to appreciate it? This practical, easy, step-by-step guide shows you: how to find contentment with yourself,how to increase your self confidence, how to cope with negative stress, how to realize your full potential,how to stop being frustrated with life and start living it, how to benefit from being positive and staying positive even when things get difficult, and how to handle difficult people and situations and keep calm.

Marketing to Win More Business

by Pauline Rowson

Published 3 September 2007
Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide will show you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; how to integrate email marketing and the Internet into your marketing strategy; how to conduct e mail campaigns; how to write newsletters and enewsletters; how to develop and exploit opportunities for sponsorship; how to win business at exhibitions; and how to build a media profile and write news releases.