Coronet Books
7 total works
This is a guide to self improvement. The author suggests ways in which we can develop better management and organizational skills by becoming more conscious of the effect that the power of the mind can have in encouraging potential. Thus we can become more intelligent, organized and effective. Robert Heller is a writer on business and management techniques, was a founding editor, in 1966, of "Management Today", director of "Campaign and Marketing", and now edits the quarterly financial magazine "Finance".
The principles of effective decision-making remain unchanged despite the onrush of technology and changing market forces: getting it right in high technology is no different from decisive triumphs in low. But the West's attitudes towards decisions, and who should take them, puts its corporations at a disadvantage against the decision-takers of the East, with results that have been dramatically demonstrated in almost every sector of business management. The author describes how the best in the West can match the East, and looks at six key groups of decision-makers to test their responses against the challenge posed by the rise of Japan. His accounts of the innovators, the expansionists, the improvers, the planners, the salvationists and the competitors cover a wide range of industries, from cars and chemicals to junk bonds and central banking. This book is not only a guide to taking the decisions that will enable companies and individuals to win in the most competitive era world business has ever seen, but it is also an account of the great decisions and decision-makers - right and wrong.
The author also wrote "The New Naked Manager", "The Pocket Manager", "The Supermanagers", "The Supermarketeers" and "The Age of the Common Millionaire"
The author also wrote "The New Naked Manager", "The Pocket Manager", "The Supermanagers", "The Supermarketeers" and "The Age of the Common Millionaire"