Book 1

Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because the are updated regularly to stay competitive and appealing. This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting.

It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment.

This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.

Retail Design

by Stephen Anderson and Lynne Mesher

Published 3 October 2019
The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space. Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.