Modular Texts In Business & Economics
7 total works
The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time.
Online Course Pack: Introduction to International Business
by Stuart Wall, Bronwen Rees, and Philip Kotler
Published 11 July 2002
International Business is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applied to the issues and problems facing corporate decision makers in international business. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
Quantitative Methods for Business and Economics
by Glyn Burton, George Carroll, and Stuart Wall
Published 26 October 1998
Building on the strength of the first edition, Quantitative Methods for Business and Economics provides a simple introduction to the mathematical and statistical techniques needed in business. This book is accessible and easy to use, with the emphasis clearly on how to apply quantitative techniques to business situations. It includes numerous real world applications and many opportunities for student interaction. It is clearly focused on business, management and economics students taking a single module in Quantitative Methods.
"International Business "is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applied to the issues and problems facing corporate decision makers in international business. The book has been structured with reader-accessibility firmly in mind: each chapter features a summary of key concepts and self-test questions, as well as guidance for further study and references. A core modular text for undergraduate courses on International Business. Also appropriate as a supplementary reading on equivalent courses in Europe and on MBA programmes.
Quantitative Methods for Business and Economics Companion Website
by Glyn Burton
Published 20 February 2003