User friendly, conversational writing style from an award-winning teacher and researcher. New "How Psychologists Study" sections integrate coverage of psychological research methods in action. New "Beyond the Headlines" sections focus on current news stories from a critical thinking perspective. New "Ideas to Take with You" help students apply material to their own lives. New "InterActivities" icons direct students to the Baron website for updated information and links to other relevant sites.


Social Psychology

by Robert A Baron and Donn Byrne

Published December 1980
This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications of social psychology to health, politics, law, business and environmental issues.