Globalization
1 total work
This concise and insightful book examines the way that American movies, music, and television_as goods marketed and consumed around the world_are key elements of contemporary globalization. Lane Crothers offers a nuanced exploration of these influential cultural products and their contradictory impact: in some cases promoting a desire for integration into the broader world community, in others generating disgust and outright rejection. The author explains what we mean by 'popular culture,' how it should be distinguished from the generic concept of 'culture,' and what makes a particular artifact a manifestation of 'American' popular culture. Tracing how U.S. film, music, and TV became globally dominant, Crothers considers the contemporary scope and impact of American popular culture in world affairs. He also presents a fascinating set of case studies that highlight the varied role American popular culture plays in influencing the experience of globalization in different nations and communities. Concluding with a projection of the future influence of American popular media, this book makes a powerful argument for its central role in shaping global politics and economic development.