Series:

Marketing in Action S.

1 total work

Cover of How to Price Products and Services
This book introduces the reader to the importance of pricing and the principles used, and shows how to maximize returns by adopting the best prices in the light of the overall objectives of the organization. It explains the importance of understanding the market and the competition when pricing, and stresses the need to understand fully what it is you are trying to make your prices do for you. The book uses a variety of worked examples to show how organizations go about pricing in practice, including tips and techniques showing readers how to do it themselves. These examples cover pricing for both products and services.