Series:

Sport Management

3 total works

Cover of Sport Funding and Finance

Sport Funding and Finance

by Bob Stewart

Published 3 November 2006

Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry.

Now in a fully revised and updated new edition, the book develops the reader's understanding by first explaining basic concepts in finance and accounting before progressing to more complex issues and ideas. It covers every key topic in financial management, including:

  • Planning and strategy
  • Budgeting
  • Financial projections
  • Fundraising
  • Pricing
  • Costing
  • Feasibility studies
  • Economic impact analysis
  • Ratio analysis

Every chapter includes a blend of theory, contextual material and real-world data and case studies from around the world, clearly linking principles to practice, as well as review questions and problem-solving exercises to test the reader's understanding. Sport Funding and Finance is the perfect foundation text for any degree-level course in sport finance, and an invaluable reference for any sport management professional looking to deepen their understanding of funding and finance.

Cover of Introduction to Sport Marketing

Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.

Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to:

apply marketing theory to the unique sports industry environmentconduct an internal and external analysis of a sport organization in order to identify market opportunitiesapply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectivesuse a marketing framework to develop a strategic sport marketing directionuse a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variablesutilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics.

Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.

Cover of Principles and Applications, Fourth Edition