Series:

CIMA Research

1 total work

Cover of Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr
The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.