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This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting anno...

This reference work contains exhaustive histories of 31 of network radio's most durable soap operas on the air between 1930 and 1960. The soap operas covered are Aunt Jenny's Real Life Stories, Backstage Wife, Big Sister, The Brighter Day, David Harum, Front Page Farrell, The Guiding Light, Hilltop House, Just Plain Bill, Life Can Be Beautiful, The Light of the World, Lora Lawton, Lorenzo Jones, Ma Perkins, One Man's Family, Our Gal Sunday, Pepper Young's Family, Perry Mason, Portia Faces Lif...

The term Old Time Radio refers to the relatively brief period from 1926, when the National Broadcasting Company first began network broadcasting, until approximately 1960, when television became the dominant communication medium in the United States. During this time, radio was as popular and ubiquitous as television is today. It was amazingly varied in the types of programming it offered; many characters and programs were so popular that virtually everyone was familiar with them. Even today, re...

John Quinn presents a comprehensive selection of entertaining, thought-provoking and insightful programmes taken from many of his RTE radio series, spanning a twenty-five-year period. Writers, philosophers, entertainers, educationists, activists, politicians, business people, John has interviewed some of the most interesting personalities. Seamus Heaney, Spike Milligan, Maeve Binchy, Peter Ustinov, Bernadette Greevy and many, many others have offered up personal anecdotes in conversation wit...

In the days before television, radio was the constant voice in American life. When radio spoke, America listened--especially to the men and women who spoke directly to their unseen audience. Sometimes formal, sometimes as familiar as the friend next door, their presence filled the airwaves: announcers, newscasters, sportscasters, showbiz reporters, advice consultants, emcees and breakfast chatterboxes. These radio personalities became as popular and familiar as the most public faces of the ti...

In his first series, Miles Jupp is in the chair for eight episodes of BBC Radio 4's ever-popular topical comedy show. The News Quiz,‘the finest topical comedy panel game known to radio’, has been providing headlines, punchlines and a sharply satirical take on the news since it first aired in 1977. In these eight episodes, the players include regulars such as Mark Steel, Susan Calman, Jeremy Hardy, Samira Ahmed and Lucy Porter, as well as newer panellists including Danny Finkelstein, Sarah Kendal...

The complete Genius radio series, in which Dave Gorman and his celebrity guests consider the ridiculous, unworkable, but sometimes genius inventions of the public. Guests such as Stewart Lee, Johnny Vegas, Germaine Greer and Charlie Brooker peruse a parade of proposals, be they innovations, gadgets, gizmos, philosophies or follies, in an attempt to sort the worthy from the worthless. Will they unearth some genuine gems of genius? And which pitch will win the legendary Genius trophy? Ideas inclu...

The Bloomsbury Handbook of Radio presents exciting new research on radio and audio, including broadcasting and podcasting. Since the birth of radio studies as a distinct subject in the 1990s, it has matured into a second wave of inquiry and scholarship. As broadcast radio has partly given way to podcasting and as community initiatives have pioneered more diverse and innovative approaches so scholars have embarked on new areas of inquiry. Divided into seven sections, the Handbook covers: - Co...

BBC Radio 6 Music is the station for people who are passionate about music: its award-winning presenters are constantly bringing a wealth of fresh tracks to the airwaves, from both new and established artists. In this book, BBC Radio 6 Music draws on its pool of knowledge and experience to provide an alternative offering to the mainstream music most radio stations play, bringing the reader an authoritative guide to 500 alternative classic songs and the stories behind them. Featuring contributio...

Ten years after its original publication, The Radio Station, now in its fifth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station sta...

First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Create, promote, and distribute radio stations and shows on the Internet! This complete guide to Webcasting contains more than 500 pages, hundreds of screen shots, and step-by-step explanations.

Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.