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Learn Mandarin Chinese in just 15 minutes a day with this revolutionary language learning system, now with an accompanying free app that is available in the App Store and Google Play. Practicing your language skills is quick, easy, and fun with 15-Minute Mandarin. There's no homework. Instead, use the visual guide and the free app to test yourself as you learn. Perfect your pronunciation by listening to native speakers, and learn from real-life examples that cover every holiday and business sit...

Cognitive linguists believe that metaphors are prevalent in human thought, while metaphorical structures are reflected at the linguistic level. Therefore, analysing extensive language data can aid in revealing the metaphorical mappings of embodied experience with the senses of vision, hearing, smell, taste, touch, and temperature. This volume seeks to discover the similarities and differences between the metaphorical systems of the English and Chinese languages. Adopting a comparative view, th...

The five stories in this series have enjoyed wide popularity in China, their themes frequently reappearing in operas, movies, and paintings, and in many literary forms. Profusely illustrated and presented in simplified character form, they add an element of enjoyment to the hard task of mastering Chinese characters. Each self-contained reader is correlated with the lessons of Beginning Chinese Reader by John DeFrancis (New Haven: Yale University Press, 1963). The stories can, of course, be rea...

Look before you speak - an innovative visual approach to using and learning basic Chinese phrases, with a 60-minute audio CD Do you need to brush up on your Chinese, or learn the language? Or are you off to China and want to make sure you're understood? Find key phrases fast in this effective survival language guide and CD set for real-life situations. Galleries of words and pictures make it easy to find key basic Chinese vocabulary at a glance and help you remember what you've seen. Learn...

How is China organized politically? What are the issues that young people face in today's China? What is China doing about its problem with pollution? Is the Chinese internet like our internet? What's China's role in the world today? And how much do you know about China's great woman emperor or the Chinese explorer whose voyages may have inspired the legend of Sinbad the Sailor? What are the major Chinese holidays, their superstitions regarding numbers, and the true nature of the Chinese written...

One of the significant features of post-World War II global economic development has been the accelerated rise of emerging markets, which have become important forces in leading global economic development as well as in changing global politics and economics. The 1990s saw the rise of a group of large emerging markets including China, India, Brazil, Indonesia, Mexico, Turkey, South Africa and Vietnam. The rapid development of these large emerging markets has brought stability and prosperity to...

What defines a masterwork of calligraphy? Out of Character, a collaborative effort from leading Chinese and U.S. scholars, tries to answer this question by focusing on fifteen calligraphic masterpieces. Supporting these masterworks are an additional twenty-five works of the highest quality. Calligraphy has been admired as the ultimate art form by China's educated elite for more than 2,000 years. Over that time a complex set of rules and conventions has evolved that impacts every aspect of the...

Whether your child is learning English or Chinese, Oxford First Chinese Words gives your child a head start in learning another language by taking a picture-book journey through a day, with familiar settings, everyday things, and cute little dinosaurs. There is a bird's eye view of getting ready for school in the morning, the journey to school, inside the classroom, a birthday party, and even a trip to the seaside. As a first picture word book, this is perfect for children and their language tea...

There are two Pupil Books in Jìn bù, one for each year group. Each one includes a wide variety of activities so lessons can be tailored for different abilities. Every chapter of the Pupil Book includes: activities covering all four language skills on every spread plenty of illustrations and photographs to keep pupils engaged grammar tips on every spread to help pupils understand key concepts writing exercises to help with character acquisition an ‘Investigating characters’ unit to show pupils ho...

This casebook takes a close look into GOME, China’s leading electrical appliance supplier, famous for its stunning market shares and performance. This book captures the significant changes forced upon GOME after their president was imprisoned. It is divided into five parts, which are organised according to the time order of events, providing in-depth analysis on the structure of GOME, its key managers, and the significant changes they implemented. Part of the practical new Cases in Modern Chine...

This casebook examines the success of Gree Electric Appliances, taking a close look at Gree’s marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. This book analyses the KSF’s (Key Successful Factors) of Gree Electric Appliances which is a na...

This book constitutes the thoroughly refereed post-workshop proceedings of the 17th Chinese Lexical Semantics Workshop, CLSW 2016, held in Singapore, Singapore, in May 2016. The 70 regular papers included in this volume were carefully reviewed and selected from 182 submissions. They are organized in topical sections named: lexicon and morphology, the syntax-semantics interface, corpus and resource, natural language processing, case study of lexical semantics, extended study and application.