Advanced Metasearch Engine Technology (Synthesis Lectures on Data Management)
by Weiyi Meng and Clement Yu
Among the search tools currently on the Web, search engines are the most well known thanks to the popularity of major search engines such as Google and Yahoo!. While extremely successful, these major search engines do have serious limitations. This book introduces large-scale metasearch engine technology, which has the potential to overcome the limitations of the major search engines. Essentially, a metasearch engine is a search system that supports unified access to multiple existing search eng...
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses brin...
SEO SOS: Search Engine Optimization First Aid Guide ePub eBook
by Darren Varndell
Do you have a website? Is it performing as well as you had hoped? Do you make money on the Internet? No? SEO SOS can help turn that around. Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales. Simply follow the essential search optimization, website promotion, and internet marketing tips outlined in this easy t...
SEO Made Simple(R) (5th Edition) for 2016 (Made Simple, #5)
by Michael H Fleischner
Creating a Website: The Missing Manual (Missing Manual)
by Matthew MacDonald
Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need -- including when and how to adopt HTML5. * Learn to create a site from start to finish with hands-...
Synergy in Multi-Channel Online Advertising (Berichte aus der Betriebswirtschaft)
by Sebastian Hild
Result Page Generation for Web Searching
Diversity in user queries makes it challenging for search engines to effectively return a set of relevant results. Both user intentions to search the web and types of queries are vastly varied; consequently, horizontal and vertical search engines are developed to answer user queries more efficiently. However, these search engines present a variety of problems in web searching. Result Page Generation for Web Searching: Emerging Research and Opportunities is an essential reference publication tha...