How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses brin...
SEO Made Simple(R) (5th Edition) for 2016 (Made Simple, #5)
by Michael H Fleischner
Creating a Website: The Missing Manual (Missing Manual)
by Matthew MacDonald
Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need -- including when and how to adopt HTML5. * Learn to create a site from start to finish with hands-...
Result Page Generation for Web Searching
Diversity in user queries makes it challenging for search engines to effectively return a set of relevant results. Both user intentions to search the web and types of queries are vastly varied; consequently, horizontal and vertical search engines are developed to answer user queries more efficiently. However, these search engines present a variety of problems in web searching. Result Page Generation for Web Searching: Emerging Research and Opportunities is an essential reference publication tha...
Ultimate Guide to Google Adwords (Ultimate)
by Mike Rhodes and Bryan Todd
Search User Interfaces (SUIs) represent the gateway between people who have a task to complete, and the repositories of information and data stored around the world. Not surprisingly, therefore, there are many communities who have a vested interest in the way SUIs are designed. There are people who study how humans search for information, and people who study how humans use computers. There are people who study good user interface design, and people who design aesthetically pleasing user interfa...